Understanding the Impact of Prospect Development

Calendar: Webinars
Type: Public
Title: Best Practice Webinar: Understanding the Impact of Prospect Development
Group: Apra Staff
Owner: Stephanie Mattos [Apra Staff]
Start: May 19, 2021 12:00 PM America/Central
End: May 19, 2021 01:15 PM America/Central
Description: A recent academic study in the UK showed that the majority of prospect development professionals do not measure the impact of their work nor analyze the contribution that their work has on their organization’s bottom line. This leaves prospect research shops unable to report on their contributions to fundraising efficiency and effectiveness, or to highlight and resolve inefficiencies in ways of working.

This webinar aims to address this issue by looking at how we can identify, develop, and report on significant metrics in prospect research and relationship management. We will explore the processes, methods, and techniques for evaluating the impact of our work, starting with an examination of why it is important to identify, track, and report on metrics for prospect development work. We will then look at practical examples of how to get started with devising and setting metrics that link to your organization’s strategic objectives, before exploring some of the common metrics used to track and report on impact, versus activity.


Register today for this exclusive webinar for Apra attendees.

Helen Brown (President, The Helen Brown Group), Catherine Flaatten (Director, Relationship Management, The George Washington University), Nicola Williams (Acting Head of Fundraising Intelligence, Cancer Research UK

*1PT CFRE Credit
Registration Link: https://university.aprahome.org/products/understanding-the-impact-of-prospect-development
Contact Name: Apra Education
Contact Email: speakers@aprahome.org