Data Enrichment Done Right: How to Build Toward the Golden Constituent Record

Calendar: Webinars
Type: Public
Title: Data Enrichment Done Right: How to Build Toward the Golden Constituent Record
Group: Apra Staff
Owner: Benjamin Borucki [Apra Staff]
Start: Jan 26, 2022 01:00 PM America/Central
End: Jan 26, 2022 02:00 PM America/Central
Description: Data enrichment is the lifeblood of an organization’s fundraising operations. Effective data enrichment providers offer not just quality, validated data, but a consultative approach, time-saving post-processing and insights into how to make your data as actionable as possible. In the age of automation, how can your organization deploy data enrichment to balance needs for efficiency and expectations of personalization? In this webinar, we’ll walk you through:
● SSB's holistic approach to data enrichment (and how we got here),
● How to build profiles that give you a 360-degree view of your constituents, and
● How to ready your organization for the Golden Record—the one true and complete record for every constituent in your database.
We’ll offer tips on how to run quality assurance testing on vendor data and identify quality appends. In addition, we’ll also discuss the capabilities of SSB’s data analytics solutions and how you can better engage donors and close more major gifts with effective wealth and engagement scores.

Rishika Kondaveeti
Data Scientist

Theresa Voigt
Product Owner

Wade Longmire
Director of Collegiate Markets

Caitlin Scarano
Director of Market Research
SSB (facilitator)

Register today for this exclusive webinar for Apra attendees!

This webinar is worth (1) CFRE point.

Registration Link: