Behavior Analytics for Major Donors

Track: Vendor Sessions

Session Number: 1177
Date: Thu, Aug 9th, 2018
Time: 4:45 PM - 5:30 PM
Room: Room 408-410

Description:

By analyzing interactions of people who later became major donors, we will examine common behavioral characteristics and identify potential future donors.
Session Type: Vendor Session (45min)

Primary Competency: DA:Competency 9: Change Management/Strategic Thinking
Secondary Competency: DA:Competency 5: Visualization/Reporting Techniques and Competencies
Tertiary Competency: None
Intended Audience Level: Level I
Recommended Prerequisites: Tableau
Learning Objective #1: Attendees will learn how to use Tableau to analyze different data sets related to donor behavior and correlate the results.
Session Type: Vendor Session (45min)

Primary Competency: DA:Competency 9: Change Management/Strategic Thinking
Secondary Competency: DA:Competency 5: Visualization/Reporting Techniques and Competencies
Tertiary Competency: None
Intended Audience Level: Level I
Recommended Prerequisites: Tableau
Learning Objective #1: Attendees will learn how to use Tableau to analyze different data sets related to donor behavior and correlate the results.