Internal vs. External Variables: Which are Key Philanthropic Indicators?

Track: Data Analytics Symposium

Session Number: 1170
Date: Wed, Aug 8th, 2018
Time: 3:15 PM - 3:45 PM
Room: Room 317-318

Description:

DonorSearch is well known for discovering and discussing through independent research the Six Markers of Philanthropy. After conducting a groundbreaking study in 2005, which analyzed 2 million records across 400 organizations, DonorSearch identified the most predictive markers for future philanthropy.

Now DonorSearch is expanding their effort to uncover more insights into key indicators of future philanthropy and markers of wealth. The research expands to include consumer information from big data to uncover new markers to help identify your best prospects.

In this session, attendees will get to review and understand the newest results of the DonorSearch study.
Sub-Categorization: Enterprise Track
Session Type: PD or DAS Case Study (30 minutes)

Primary Competency: PR:Competency 2: Prospect Research Essentials
Secondary Competency: RM:Competency 1: Prospect Pool/Base Analysis
Tertiary Competency: PR:Competency 9: Organization and Fundraising Knowledge
Intended Audience Level: Level I
Recommended Prerequisites: None
Learning Objective #1: • Attendees will learn the original Six Markers of Philanthropy
Learning Objective #2: • Attendees will learn which consumer information is an indicator of philanthropy
Shop Size: All Shop Sizes
Sub-Categorization: Enterprise Track
Session Type: PD or DAS Case Study (30 minutes)

Primary Competency: PR:Competency 2: Prospect Research Essentials
Secondary Competency: RM:Competency 1: Prospect Pool/Base Analysis
Tertiary Competency: PR:Competency 9: Organization and Fundraising Knowledge
Intended Audience Level: Level I
Recommended Prerequisites: None
Learning Objective #1: • Attendees will learn the original Six Markers of Philanthropy
Learning Objective #2: • Attendees will learn which consumer information is an indicator of philanthropy
Shop Size: All Shop Sizes