What is the Right Funding Level Required to Optimize Your Next Campaign?

Track: Campaigns

Session Number: 2098
Date: Fri, Aug 2nd, 2019
Time: 2:45 PM - 3:45 PM
Room: Grand Sonoran A-B

Description:

In this era of belt-tightening across non-profits it may be difficult to make the case for funding a campaign at the optimal level. How do we even describe such a level? Is it as simple as cost-per-dollar-raised? Should we seek benchmarks to address the question? This session seeks to define a data-based model that is appropriate to campaign fundraising in today’s aggressive goal environment. It attempts to define the risks in underfunding a campaign within a high return-on-investment strategy.
Session Type: Breakout Session (60min)

Primary Competency: CA:Competency 2: Campaign Planning, Feasibility and Goal Setting
Secondary Competency: CA:Competency 1: Campaign Infrastructure and Design
Tertiary Competency: RM:Competency 10: Campaign Management
Intended Audience Level: Level II
Recommended Prerequisites: none
Learning Objective #1: Attendees will learn to collect and analyze benchmarking data from peer and aspirant organizations and use that data to create a funding model.
Learning Objective #2: Attendees will learn to build a case for campaign funding at an optimal level.
Shop Size: All Shop Sizes
Session Type: Breakout Session (60min)

Primary Competency: CA:Competency 2: Campaign Planning, Feasibility and Goal Setting
Secondary Competency: CA:Competency 1: Campaign Infrastructure and Design
Tertiary Competency: RM:Competency 10: Campaign Management
Intended Audience Level: Level II
Recommended Prerequisites: none
Learning Objective #1: Attendees will learn to collect and analyze benchmarking data from peer and aspirant organizations and use that data to create a funding model.
Learning Objective #2: Attendees will learn to build a case for campaign funding at an optimal level.
Shop Size: All Shop Sizes