Children of Notable Parents: Targeted Segmentation to Identify Families of Wealth

Track: Prospect Research

Session Number: 2027
Date: Sat, Aug 3rd, 2019
Time: 10:30 AM - 11:30 AM
Room: Grand Sonoran H-I

Description:

Chasing down a mysterious “child of notable parent” code led to a project that not only identified new individual prospects, but also led to important gift discussions. Capital projects create numerous naming opportunities: opportunities to cement an individual’s legacy with the college. Applying the results of this targeted research project strengthened the families’ relationships with the college and opened doors to new major gifts. Cultivating families as a group supports the current campaign through major gifts honoring their collective experience with the institution, and creates a foundation for the future through a culture of philanthropy that will span generations of graduates. The presenter will discuss the college’s approach to and lessons learned in identifying prospects from families of wealth and results from the project.
Session Type: Breakout Session (60min)

Primary Competency: RM:Competency 1: Prospect Pool/Base Analysis
Secondary Competency: RM:Competency 3: Relationship Management Database Management
Tertiary Competency: RM:Competency 6: Prospect Strategy
Intended Audience Level: Level II
Recommended Prerequisites: N/A
Learning Objective #1: Attendees will learn several segments used to identify prospects from wealthy families that can be adapted to their organization.
Learning Objective #2: Attendees will learn to define and create policies for tracking members of wealthy families.
Shop Size: All Shop Sizes
Session Type: Breakout Session (60min)

Primary Competency: RM:Competency 1: Prospect Pool/Base Analysis
Secondary Competency: RM:Competency 3: Relationship Management Database Management
Tertiary Competency: RM:Competency 6: Prospect Strategy
Intended Audience Level: Level II
Recommended Prerequisites: N/A
Learning Objective #1: Attendees will learn several segments used to identify prospects from wealthy families that can be adapted to their organization.
Learning Objective #2: Attendees will learn to define and create policies for tracking members of wealthy families.
Shop Size: All Shop Sizes