You Can’t Judge a Book by Its Cover: How Intuition, Experience, Judgement, and Data Help Us Understand the Real Story

Track: Data Analytics Symposium

Session Number: 2127
Date: Wed, Jul 31st, 2019
Time: 9:00 AM - 10:15 AM
Room: Grand Saguaro South

Description:

When we see a book on the newsstand, we have an idea what the book’s about. Our assumptions may be right, but we never know until we open the book; start reading; and interpreting the story based on our own experiences, perceptions, and facts. It’s similar in fundraising. We don’t know everything about a prospect from a first meeting. It takes a strong partnership between senior management, front line fundraisers, and prospect researchers and data analysts to get a complete picture of a prospective donor, and the best ideas for successful fundraising strategies.

Richard Tollefson, founder and president of The Phoenix Philanthropy Group, will draw on over 30 years of institutional fundraising and consulting experience and explore how the diverse landscape of prospect development is evolving. Richard will broadly discuss the role of prospect development partnerships, the combination of qualitative and quantitative analysis, and the importance of securing a seat at the leadership table to drive results and enhance your fundraising program success.
Session Type: DAS

Primary Competency: None
Secondary Competency: None
Tertiary Competency: None
Intended Audience Level: Level I, Level II
Recommended Prerequisites: None
Session Type: DAS

Primary Competency: None
Secondary Competency: None
Tertiary Competency: None
Intended Audience Level: Level I, Level II
Recommended Prerequisites: None