The Fourth Industrial Revolution & Philanthropy: What AI Means for Fundraising

Track: Vendor Sessions

Session Number: 2185
Date: Thu, Aug 1st, 2019
Time: 1:15 PM - 2:00 PM
Room: Grand Sonoran J-K

Description:

Often overlooked by artificial intelligence (AI) professionals, the nonprofit industry boasts a wealth of data that can be used to build resources for missions, improve social accountability, and expand the reach of world-changing nonprofits. Software and more specifically AI and Machine Learning can replicate the cognitive functions of fundraisers and operators at scale. AI doesn’t replace the jobs of fundraisers and those in Advancement but rather frees people up to do things that are entirely human. Technology can analyze data sets, prioritize which donors to talk to, prescribe action such as how to craft communicate — taking on 99% of the repetitive/data work — and allow fundraisers to go out and build relationships. Software that combines CRM data with public and behavioral data can supercharge this and drastically improve fundraising outcomes by retaining donors and bringing in new supporters.
Session Type: Vendor Sessions

Primary Competency: RM:Competency 7: Portfolio Management
Secondary Competency: RM:Competency 9: Fundraiser Performance
Tertiary Competency: RM:Competency 6: Prospect Strategy
Intended Audience Level: Level II
Learning Objective #1: Learn how AI strengthens a fundraiser's ability to make the most of an organization's research and uplevel prospect development
Learning Objective #2: Learn how to finally engage those donors who you've worked hard to rate, but have yet to be assigned to major gift officers
Shop Size: Mid-Size/Large, All Shop Sizes
Session Type: Vendor Sessions

Primary Competency: RM:Competency 7: Portfolio Management
Secondary Competency: RM:Competency 9: Fundraiser Performance
Tertiary Competency: RM:Competency 6: Prospect Strategy
Intended Audience Level: Level II
Learning Objective #1: Learn how AI strengthens a fundraiser's ability to make the most of an organization's research and uplevel prospect development
Learning Objective #2: Learn how to finally engage those donors who you've worked hard to rate, but have yet to be assigned to major gift officers
Shop Size: Mid-Size/Large, All Shop Sizes