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How to Leverage Annual Goals Setting for High-Impact Campaign Engagement

Track: Campaigns

Session Number: 3065
Date: Mon, Aug 24th, 2020
Time: 12:15 PM - 1:00 PM

Description:

A successful annual goal-setting process for development team lead by Prospect Management and Research ensures proper targeting and better yield of high-value prospects for Campaign Engagement- events and communications. This presentation, lead by the University of Maryland's Fearless Ideas Campaign Director featuring the Prospect Research and Management staff will walk the audience through the work around goals setting done in FY20 which lead to better ROI for Campaign Engagement Events and Communications- specific examples of success and tips on how to partner your PMR teams with Campaign Planning teams will be shared.
Session Type: Breakout Session (45 Minutes)

Learning Objective #1: Attendees will be able to organize an effective annual goals setting process
Learning Objective #2: Attendees will be able to have specific examples of the ROI around the partnership of Prospect Research and Campaign Planning shops.
Software or Vendor Tools: No
Primary Competency: CA:Competency 3: Goal Management
Secondary Competency: CA:Competency 4: Campaign Prospect Identification and Pipeline
Tertiary Competency: CA:Competency 8: Campaign Constituent Engagement
Intended Audience Level: Level I
Recommended Prerequisites: "none"
Shop Size: All Shop Sizes
Session Type: Breakout Session (45 Minutes)

Learning Objective #1: Attendees will be able to organize an effective annual goals setting process
Learning Objective #2: Attendees will be able to have specific examples of the ROI around the partnership of Prospect Research and Campaign Planning shops.
Software or Vendor Tools: No
Primary Competency: CA:Competency 3: Goal Management
Secondary Competency: CA:Competency 4: Campaign Prospect Identification and Pipeline
Tertiary Competency: CA:Competency 8: Campaign Constituent Engagement
Intended Audience Level: Level I
Recommended Prerequisites: "none"
Shop Size: All Shop Sizes