OverDRIVE/ 2020 Faculty

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Keynote Speaker

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Scott Berinato

Scott Berinato is the author of Good Charts and Good Charts Workbook. He is a senior editor at Harvard Business Review and an award-winning writer, editor, content architect and self-described “dataviz geek” who relishes the challenge of finding visual solutions to communication problems. At HBR he has championed the use of visual communication and storytelling and has launched successful visual formats, including popular narrated infographics on In addition to his work on visualization, he also writes about technology, business, science and the future of publishing. He has a master’s degree in journalism from the Medill School at Northwestern University. 


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Cara Giacomini

As Director of Advancement Analytics at the University of Washington (UW), Cara Giacomini provides data-driven intelligence and actionable insights to aid University-wide and unit fundraising and engagement. Her team develops and implements analytics solutions, with a focus on metrics definition, predictive models, segmentation strategies, digital engagement data, and benchmarking. Cara previously served as a Senior Research Scientist in UW's Information Technology organization, where she conducted quantitative and qualitative studies to understand the technology use and support trends of faculty, students, staff, and researchers. In 2003, Cara received her Ph.D. in English and Textual Studies from the University of Washington. Her scholarship and teaching focused on the Digital Humanities.

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James Rogol

James Rogol joined the University of Virginia’s Central Advancement Business Intelligence group in 2018. In partnership with the University’s multitude of schools, units and foundations, he tackles data science problems to better inform strategic decision making. A “Double Hoo,” he holds a bachelor of arts in Russian literature and language and a master of science in data science from UVA.

Prior to joining the philanthropic sector, James worked as a videographer, video coordinator and performance analyst for teams at the University of California, University of Virginia and the United States Soccer Federation. A veteran of national and regional broadcasts of athletic events, he continues to freelance for the ACC Network.

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Rachel Veron

Rachel Veron is a social scientist who directs fundraising analytics for LSU. Rachel has worked for 15 years on public policy issues ranging from poverty and child welfare to economic development and workforce to higher education advancement. In her role leading a small, start-up analytics shop at the LSU Foundation, she has focused on applying data and analysis to improving data quality, forecasting, and executive reporting and building new data products and evaluation frameworks for prospecting, fundraising, and stewardship programs. She loves to chat methods, data viz, and data ethics. Rachel lives in Baton Rouge and finds joy in family adventures with her daughter Carolyn and partner Evan.



Nadine Francis

Nadine Francis is the Senior Director of Advancement Services and Information Systems at Pomona College. Nadine graduated from Scripps College with a Bachelor’s in Studio Art and the University of Redlands where she received an MBA with an emphasis on information systems. Nadine has worked in non-profits and education for nearly twenty years. She's been a jack of all trades: major gift fundraiser, associate vice president responsible for capital campaign fundraising, advancement services guru, leader of alumni and parent programming, programmer and report writer, and resident donor relations expert. Although Nadine’s true passion lies in all things tech, she always says, “There’s no better way to understand systems than to spend a day in a fundraiser’s shoes.” A Montana native, Nadine lived in Zimbabwe for four years in the early 90s and has been a Southern California transplant ever since. In her free time, you can find her with her nose in a book, heading out to the yoga studio, or preparing material for her weekly radio show at KSPC 88.7 FM or


Jon Gerckens

Jon has over 20 years of experience as a business intelligence and data analytics professional working in higher education fundraising. His collaborations have garnered CASE awards for Advancement Services (Platinum 2019, Region V Silver 2018), he co-presented at the 2018 Apra Prospect Development Conference and will present at DRIVE\ 2020.


Emily Gustafson

Emily Gustafson is the assistant director of digital marketing for alumni affairs and development at Cornell University. An alumna of the university, she now works within the division’s digital team to improve marketing performance through web tracking, data analysis and creative problem-solving. Gustafson is a certified Google Analytics user and trained data visualizer.


Shelley De Leon

Shelley De Leon is the Manager, Planned Giving Data & Analytics at the City of Hope National Cancer Research Medical Center. In her current role, she is in charge of data management for the planned giving department, implementing a large cadre of dashboards, and building models to find donors. She received her Bachelors of Science in Statistics from Brown University and her Masters of Science in Predictive Analytics from Northwestern University. Prior to City of Hope, Shelley worked at the Los Angeles Philharmonic Association in the Gift Planning Department and started her career in planned giving at Caltech. Before that, she worked in several major law firms, including Proskauer and Latham & Watkins.