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Diving into the DEI-tabase: Partnering with Frontline to Build a More Inclusive Donor Base

Track: Relationship Management

Session Number: 4067
Date: Tue, Jul 27th, 2021
Time: 11:30 AM - 12:30 PM

Description:

Today’s challenging times highlight the increased vulnerability of many nonprofits and the need to engage with donors of more diverse backgrounds. The launch of the nascent Inclusive Philanthropy (INP) program within the Principal & Major Gifts team at Planned Parenthood Federation of America (PPFA) amplified the need to identify new and existing donors of color.

The focus of the INP program is to harness the 4 T’s of a donor—time, talent, treasure, and testimony—to deepen relationships and encourage giving. This session will focus on the partnership between INP and Prospect Development to identify and meaningfully engage with donors of diverse backgrounds. You will hear from the founder of PPFA’s INP program as well as two PD professionals who are using the foundations of prospect development to support the success of the program. Although this is not a one-size-fits-all approach, participants can take away key points and lessons learned to inform their own work.
Session Type: Breakout Session (60 Minutes)

Learning Objective #1: Attendees can initiate conversations with their frontline gift officers about how to use the 4 T’s model to strategically engage with donors of diverse backgrounds.
Learning Objective #2: Attendees can incorporate our best practices and ethical guidelines for tracking race and ethnicity data when formulating their own. Attendees can also develop and implement baseline metrics to track the diversity of their donor base.
Software or Vendor Tools: No
Primary Competency: RM:Competency 13: Building Internal Relationships
Secondary Competency: RM:Competency 16: Change and Project Management
Tertiary Competency: RM:Competency 2: Relationship Management Policy
Intended Audience Level: Level I
Recommended Prerequisites: None
Shop Size: Small
Session Type: Breakout Session (60 Minutes)

Learning Objective #1: Attendees can initiate conversations with their frontline gift officers about how to use the 4 T’s model to strategically engage with donors of diverse backgrounds.
Learning Objective #2: Attendees can incorporate our best practices and ethical guidelines for tracking race and ethnicity data when formulating their own. Attendees can also develop and implement baseline metrics to track the diversity of their donor base.
Software or Vendor Tools: No
Primary Competency: RM:Competency 13: Building Internal Relationships
Secondary Competency: RM:Competency 16: Change and Project Management
Tertiary Competency: RM:Competency 2: Relationship Management Policy
Intended Audience Level: Level I
Recommended Prerequisites: None
Shop Size: Small