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Do It Yourself Relationship Mapping

Track: Data Science

Session Number: 4032
Date: Fri, Jul 30th, 2021
Time: 10:30 AM - 11:30 AM

Description:

Finding friends of our prospects has become essential because of all the noise that our prospects are being bombarded with. They need to hear from a friend that they want to talk to you.

Join Marianne Pelletier to learn how to map out relationships from your database and from your screening product using both NodeXL and SQL with Power BI. You CAN find that perfect old friend of your uncontactable prospect.
Session Type: Breakout Session (60 Minutes)

Learning Objective #1: Attendees will be able to discern which relationship data signals a close relationship to a friend and which are just noise.
Attendees will be able to explore social mapping tools in a new way -- outside of the normal social media mapping.
Learning Objective #2: Attendees will be exposed to new ways to understand their own data.
Attendees will learn how to squeeze all the possible value from a screening product.
Software or Vendor Tools: Yes
Software or Vendor Tool Details: We will demonstrate in NodeXL and SQL
Primary Competency: DS:Competency 1: The Data Science Umbrella
Secondary Competency: PR:Competency 7: Prospect Interests and Networks/Relationships
Tertiary Competency: PR:Competency 6: Research Methodology and Analysis Presentation
Intended Audience Level: Level II
Recommended Prerequisites: Attendees should have experience researching prospects in order to have empathy for the need to identify prospect relationships. Session may be frustrating for attendees who have no access to reporting tools or staff.
Shop Size: All Shop Sizes
Session Type: Breakout Session (60 Minutes)

Learning Objective #1: Attendees will be able to discern which relationship data signals a close relationship to a friend and which are just noise.
Attendees will be able to explore social mapping tools in a new way -- outside of the normal social media mapping.
Learning Objective #2: Attendees will be exposed to new ways to understand their own data.
Attendees will learn how to squeeze all the possible value from a screening product.
Software or Vendor Tools: Yes
Software or Vendor Tool Details: We will demonstrate in NodeXL and SQL
Primary Competency: DS:Competency 1: The Data Science Umbrella
Secondary Competency: PR:Competency 7: Prospect Interests and Networks/Relationships
Tertiary Competency: PR:Competency 6: Research Methodology and Analysis Presentation
Intended Audience Level: Level II
Recommended Prerequisites: Attendees should have experience researching prospects in order to have empathy for the need to identify prospect relationships. Session may be frustrating for attendees who have no access to reporting tools or staff.
Shop Size: All Shop Sizes