Apra_573924-21_PD2021_WB-941x261-SaveDate.jpg

Getting Everyone to Take an Interest in Interests

Track: Campaigns

Session Number: 4049
Date: Fri, Jul 30th, 2021
Time: 10:30 AM - 11:30 AM

Description:

The Advancement teams at Wisconsin Foundation & Alumni Association have been working together on a coordinated effort to collect and utilize interest information with an eye toward improving prospect identification, increasing participation rates and enhancing constituent engagement opportunities. This session will discuss the journey leading up to the formation of a cross-functional Interest Tagging Workgroup, projects undertaken to collect interests and plans for on-going data collection, along with outcomes and results.
Session Type: Breakout Session (60 Minutes)

Learning Objective #1: Attendees will hear examples of projects to label interests of prospects and brainstorm ideas they could undertake in their organizations .
Learning Objective #2: Attendees learn about key partners in interest tagging efforts and will identify people in their organization who would make great partners for their project.
Software or Vendor Tools: No
Primary Competency: RM:Competency 13: Building Internal Relationships
Secondary Competency: PR:Competency 7: Prospect Interests and Networks/Relationships
Tertiary Competency: DS:Competency 2: Project Management
Intended Audience Level: Level II
Recommended Prerequisites: None
Shop Size: Mid-Size/Large
Session Type: Breakout Session (60 Minutes)

Learning Objective #1: Attendees will hear examples of projects to label interests of prospects and brainstorm ideas they could undertake in their organizations .
Learning Objective #2: Attendees learn about key partners in interest tagging efforts and will identify people in their organization who would make great partners for their project.
Software or Vendor Tools: No
Primary Competency: RM:Competency 13: Building Internal Relationships
Secondary Competency: PR:Competency 7: Prospect Interests and Networks/Relationships
Tertiary Competency: DS:Competency 2: Project Management
Intended Audience Level: Level II
Recommended Prerequisites: None
Shop Size: Mid-Size/Large