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Before You Get Started…The Basics of Data Conceptualization, Cleaning, and Standardization in Fundraising Analytics

Track: Data Science

Session Number: 6017
Date: Tue, Jul 26th, 2022
Time: 1:00 PM - 4:00 PM
Room: International 1

Description:

*Additional Fee Required

As we start to flavor our prospect research/management approaches with data analytics, it is important to remember the crucial work of data conceptualization, cleaning, and standardizing that needs to take place before we employ analytic techniques. In this workshop, we will discuss and review these topics using case studies regarding engagement/capacity scores to unpack the general nuances of the first steps of the data analytic process.
Session Type: Workshop (3 Hours)

Learning Objective #1: Attendees will learn how to think about conceptualizing the data they already have within their database along with the cleaning and standardization that comes along with that conceptualization.
Learning Objective #2: Attendees will start to understand how the first steps of the data analytic process contributes to the entire analytics timeline.
Primary Competency: DS:Competency 3: Data Manipulation Skills
Secondary Competency: PR:Competency 4: Information Management/Records Management
Tertiary Competency: PR:Competency 1: Organization and Fundraising Knowledge
Intended Audience Level: Level I
Recommended Prerequisites: A little bit above a beginner's level with Excel.
Organization Size: All Team Sizes
Session Type: Workshop (3 Hours)

Learning Objective #1: Attendees will learn how to think about conceptualizing the data they already have within their database along with the cleaning and standardization that comes along with that conceptualization.
Learning Objective #2: Attendees will start to understand how the first steps of the data analytic process contributes to the entire analytics timeline.
Primary Competency: DS:Competency 3: Data Manipulation Skills
Secondary Competency: PR:Competency 4: Information Management/Records Management
Tertiary Competency: PR:Competency 1: Organization and Fundraising Knowledge
Intended Audience Level: Level I
Recommended Prerequisites: A little bit above a beginner's level with Excel.
Organization Size: All Team Sizes