Apra PD 2022.jpg

Free Solo: Campaign Planning On Your Own

Track: Prospect Research

Session Number: 6011
Date: Wed, Jul 27th, 2022
Time: 2:45 PM - 4:00 PM
Room: International 4

Description:

Q&A: https://app.sli.do/event/fcrKzXf4wMxoJDCgumRdza

Free soloing is a form of technical rock climbing where the climbers climb alone without ropes, forcing them to rely entirely on their own individual preparation, strength, and skill. Similarly, in the past two years, the UNICEF USA Prospect Development team has conducted campaign planning, feasibility studies, and campaign prospecting solo - without traditional campaign planning support like external consultants, peer interviews, and other traditional planning methods. In this session, attendees will hear how UUSA launched three campaigns and fundraising initiatives with goals ranging from $3M to $175M and did it with internal resources only. This session is ideal for smaller organizations who do not have the resources for traditional campaign planning but have guts to go it alone!
Session Type: Breakout Session (75 Minutes)

Learning Objective #1: Attendees can build a framework for launching a campaign utilizing internal resources
Learning Objective #2: Attendees can build a prospect archetype and feasibility analysis
Primary Competency: PR:Competency 11: Research and Campaign
Secondary Competency: PR:Competency 6: Research Methodology and Analysis Presentation
Tertiary Competency: PR:Competency 3: Prospect Research Essentials
Intended Audience Level: Level I
Recommended Prerequisites: None
Organization Size: Small
Session Type: Breakout Session (75 Minutes)

Learning Objective #1: Attendees can build a framework for launching a campaign utilizing internal resources
Learning Objective #2: Attendees can build a prospect archetype and feasibility analysis
Primary Competency: PR:Competency 11: Research and Campaign
Secondary Competency: PR:Competency 6: Research Methodology and Analysis Presentation
Tertiary Competency: PR:Competency 3: Prospect Research Essentials
Intended Audience Level: Level I
Recommended Prerequisites: None
Organization Size: Small