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Diversifying your Prospect Pool: Methods and Approaches to Social Inclusion in Prospecting

Track: Prospect Research

Session Number: 6016
Date: Thu, Jul 28th, 2022
Time: 1:00 PM - 2:15 PM
Room: International 4

Description:

Q&A: https://app.sli.do/event/fcrKzXf4wMxoJDCgumRdza

The nature of our jobs dictate that we focus on individuals with a given wealth capacity that sometimes excludes various demographics from being cultivated in our organizations. How can we implement approaches and strategies to diversify those prospect pools to be more inclusive of ‘high-quality’ prospects that cover a wider range of social demographics? In this session, we will review prospecting and fundraising techniques gathered from various institutions throughout the US that speak to diversifying our prospects for our organizations.
Session Type: Breakout Session (75 Minutes)

Learning Objective #1: Attendees will understand methods of identifying capacity and affinity for marginalized demographics
Learning Objective #2: Attendees will identify ways of cultivating individuals and entities that may not have had an interest in their organizations historically
Primary Competency: PR:Competency 6: Research Methodology and Analysis Presentation
Secondary Competency: PR:Competency 1: Organization and Fundraising Knowledge
Tertiary Competency: PR:Competency 9: Screenings
Intended Audience Level: Level I
Recommended Prerequisites: None
Organization Size: All Team Sizes
Session Type: Breakout Session (75 Minutes)

Learning Objective #1: Attendees will understand methods of identifying capacity and affinity for marginalized demographics
Learning Objective #2: Attendees will identify ways of cultivating individuals and entities that may not have had an interest in their organizations historically
Primary Competency: PR:Competency 6: Research Methodology and Analysis Presentation
Secondary Competency: PR:Competency 1: Organization and Fundraising Knowledge
Tertiary Competency: PR:Competency 9: Screenings
Intended Audience Level: Level I
Recommended Prerequisites: None
Organization Size: All Team Sizes