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“Looking for Love in all the Right Places”: The Cause-Based Approach to Prospect Research

Track: Prospect Research

Session Number: 6009
Date: Fri, Jul 29th, 2022
Time: 9:15 AM - 10:15 AM
Room: International 7

Description:

Whether you work for a smaller cause-based organization or a large university or medical center, understanding how to identify interests and affinities of your major donors is a crucial part of prospect research. At cause-based organizations, researchers have less biographical information to start with, and have to determine not just giving capacity, but affinity for the cause, whether it’s animal welfare, ecological sustainability, social justice causes, or Shakespearean theater. In this session, prospect researchers at Best Friends Animal Society will discuss the basics of cause-based research, including tips and tools for finding contact info (and the ethics of doing so), using social media and advanced Google-searching, as well as working with frontline fundraisers, to find clues about affinity for the cause. This session will also address the need for due diligence into potential conflicts between donors to your organization and your organization’s mission itself.
Session Type: Breakout Session (60 Minutes)

Learning Objective #1: 1. Attendees can use both premium (WhitePages Premium) and free resources (That’s Them and TruePeopleSearch) to identify potential contact info for new donors to cause-based organizations that do not have the same connection to and background inf
Learning Objective #2: 2. Attendees can use social media (Facebook, Instagram, etc.) and advanced web-searching techniques to identify clues about a donor’s affinity for the nonprofit’s mission
Primary Competency: PR:Competency 5: Utilizing Research Resources
Secondary Competency: PR:Competency 7: Prospect Interests and Networks/Relationships
Tertiary Competency: PR:Competency 2: Ethics
Intended Audience Level: Level I
Recommended Prerequisites: iWave
NOZA
Familiarity with Google search
Organization Size: All Team Sizes
Session Type: Breakout Session (60 Minutes)

Learning Objective #1: 1. Attendees can use both premium (WhitePages Premium) and free resources (That’s Them and TruePeopleSearch) to identify potential contact info for new donors to cause-based organizations that do not have the same connection to and background inf
Learning Objective #2: 2. Attendees can use social media (Facebook, Instagram, etc.) and advanced web-searching techniques to identify clues about a donor’s affinity for the nonprofit’s mission
Primary Competency: PR:Competency 5: Utilizing Research Resources
Secondary Competency: PR:Competency 7: Prospect Interests and Networks/Relationships
Tertiary Competency: PR:Competency 2: Ethics
Intended Audience Level: Level I
Recommended Prerequisites: iWave
NOZA
Familiarity with Google search
Organization Size: All Team Sizes