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Meeting the Moment: The Campaign to End the Pandemic

Track: Leadership and Professional Development

Session Number: 5015
Date: Fri, Jul 29th, 2022
Time: 9:15 AM - 10:15 AM
Room: International 2

Description:

Your leadership says we should launch a campaign to end the COVID-19 pandemic. You, your CRM, and your organization have no infrastructure to manage campaigns. What do you do? You get agile, you forego campaign counsel, launch a nine-figure campaign in 2 months... and exceed goal ahead of schedule, naturally. This session will describe UNICEF USA’s Campaign to End the Pandemic and the landscape-shifting leadership role Prospect Development inserted itself into, which enabled UNICEF to meet a historic moment. At its crux, it's about seizing that moment for your organization and stretching, even if you aren't resourced appropriately to do it and are forced to deprioritize everything else.
Session Type: Breakout Session (60 Minutes)

Learning Objective #1: Attendees will identify opportunities to streamline campaign planning techniques.
Learning Objective #2: Attendees will analyze unique strategic opportunities to position their organization and their role within philanthropy.
Primary Competency: N/AL:Leadership and Professional Development Track
Secondary Competency: N/AC:Campaigns
Tertiary Competency: RM:Competency 13: Building Internal Relationships
Intended Audience Level: Level II
Recommended Prerequisites: General familiarity with campaign domain: pyramids, campaign phases, etc.
Organization Size: All Team Sizes
Session Type: Breakout Session (60 Minutes)

Learning Objective #1: Attendees will identify opportunities to streamline campaign planning techniques.
Learning Objective #2: Attendees will analyze unique strategic opportunities to position their organization and their role within philanthropy.
Primary Competency: N/AL:Leadership and Professional Development Track
Secondary Competency: N/AC:Campaigns
Tertiary Competency: RM:Competency 13: Building Internal Relationships
Intended Audience Level: Level II
Recommended Prerequisites: General familiarity with campaign domain: pyramids, campaign phases, etc.
Organization Size: All Team Sizes