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Corporate and Business Research when you are not a business major!

Track: Prospect Research

Session Number: 5040
Date: Fri, Jul 29th, 2022
Time: 10:30 AM - 11:30 AM
Room: International 7

Description:

As a non-business major, I had to find ways to self-educate myself when I was assigned as the researcher supporting our corporate relations and our business school development officers. I am eager to share useful sources, templates, databases, etc. with those in my profession. I'm very lucky that my employer has many paid resources I can use, but I've been lucky and found some wonderful free resources that aid me in my research. I will touch on some of the subscription services I use that help me with my research. LiveAlumni, Sales Navigator, PitchBook, AtoZ, etc. as well as the free services I use.
Session Type: Breakout Session (60 Minutes)

Learning Objective #1: Attendees will see a mock-up of a typical corporate relations company briefing and hear how the data is compiled. They will see what the corporate relations office finds useful when they need a briefing on a company, public or private.
Learning Objective #2: For business executives, there will be information on where to find executive bios and sometimes (for public companies) employee compensation.
Primary Competency: PR:Competency 5: Utilizing Research Resources
Secondary Competency: PR:Competency 6: Research Methodology and Analysis Presentation
Tertiary Competency: PR:Competency 1: Organization and Fundraising Knowledge
Intended Audience Level: Level I
Recommended Prerequisites: None.
Organization Size: Mid-Size/Large
Session Type: Breakout Session (60 Minutes)

Learning Objective #1: Attendees will see a mock-up of a typical corporate relations company briefing and hear how the data is compiled. They will see what the corporate relations office finds useful when they need a briefing on a company, public or private.
Learning Objective #2: For business executives, there will be information on where to find executive bios and sometimes (for public companies) employee compensation.
Primary Competency: PR:Competency 5: Utilizing Research Resources
Secondary Competency: PR:Competency 6: Research Methodology and Analysis Presentation
Tertiary Competency: PR:Competency 1: Organization and Fundraising Knowledge
Intended Audience Level: Level I
Recommended Prerequisites: None.
Organization Size: Mid-Size/Large