Apra PD 2022.jpg

Using A.I. to Ignite Radical Connection in a Personalized World

Track: Data Science Now

Session Number: 6110
Date: Tue, Jul 26th, 2022
Time: 2:45 PM - 3:15 PM
Room: International 4

Description:

Data shows that only 49.6% of Americans make charitable gifts, and this number decreases annually. In a world driven by big data, NFPs must innovate ways to work smarter, not harder. Learn how to use A.I. to help deepen connections and reverse the generosity crisis by revealing the true reasons for why and when people give.
Session Type: Breakout Session (30 Minutes)

Learning Objective #1: Understand why the role of advanced technology is needed to help reverse the generosity crisis.
Learning Objective #2: Learn what machine learning has taught us about how experiential connection drives giving and how to optimize your predictions by scoring donors and prospects separately.
Primary Competency: DS:Competency 1: The Data Science Umbrella
Secondary Competency: RM:Competency 6: Prospect Strategy
Tertiary Competency: Select One
Intended Audience Level: Level I
Recommended Prerequisites: None
Organization Size: All Team Sizes
Session Type: Breakout Session (30 Minutes)

Learning Objective #1: Understand why the role of advanced technology is needed to help reverse the generosity crisis.
Learning Objective #2: Learn what machine learning has taught us about how experiential connection drives giving and how to optimize your predictions by scoring donors and prospects separately.
Primary Competency: DS:Competency 1: The Data Science Umbrella
Secondary Competency: RM:Competency 6: Prospect Strategy
Tertiary Competency: Select One
Intended Audience Level: Level I
Recommended Prerequisites: None
Organization Size: All Team Sizes