Secrets of Data Driven Nonprofits

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Steve MacLaughlin, Vice President of Data & Analytics, Blackbaud and Best-Selling Author of Data Driven Nonprofits

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Why is everyone talking about Big Data, but few nonprofits are leveraging it? How do nonprofits find the real hidden treasure in their data? What does a data driven nonprofit look like, act like, and create real results? Join Steve MacLaughlin, nonprofit industry expert and author of the bestselling book Data Driven Nonprofits, for this informative and actionable session. This session will also give you first-hand examples of nonprofit organizations that have become more data driven. What are the secrets of these data driven nonprofits and what can you learn from their success. 

Steve MacLaughlin is the Vice President of Data & Analytics at Blackbaud and best-selling author of Data Driven Nonprofits. MacLaughlin has been featured as a fundraising and nonprofit expert in The New York Times, The Washington Post, USA Today, The Chronicle of Philanthropy, and on National Public Radio. MacLaughlin serves on the board of the Nonprofit Technology Network (NTEN) and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.