Keynote Presentation: Look Up. How to Go Beyond Data to Connect and Convince.

Ron Tite, Marketing, Branding and Creativity Expert

Thursday, August 9 | 9:00 a.m. - 10:00 a.m.

As Virgin Hotels once exclaimed, “This is the wake up call you’ve been waiting for.” Data is critical to what many of us do. It gives us insights. It makes us more efficient. It makes our efforts more effective. But in order to connect with people, we need to do more than just strategically harness information and data. We need to strategically harness their attention so
we can win the battle for time. After all, we can’t help them if they can’t hear us. We can’t convince them if they don’t understand. And we can’t direct them if they don’t lift their head up long enough to watch.

Don’t worry, true connection isn’t just about platforms or software or even the numbers they generate. It’s about being a rebel with a cause so you can tell great stories and turn passive hecklers into active hecklers. It’s being a rock star, taking back your lunch, building concept cars, and reinventing yourself so you’re just as engaged in what you do as the people you’re serving.

In this humorous and insightful presentation, we’ll combine Steve Martin, Jon Stewart, Ricky Gervais, and George Carlin with Microsoft, Intel, Dyson, Netflix, and others to go well beyond data to a place of engagement and effectiveness.

Look up. You’ll be amazed at what you see.

About Ron

Ron TiteRelevant, engaging, and interactive, Ron Tite exceeds expectations each and every time he takes the stage. Named one of the “Top 10 Creative Canadians” by Marketing Magazine, he’s been an award-winning advertising writer and creative director for some of the world’s most respected brands, including Air France, Evian, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, and Volvo. Addressing a variety of topics surrounding branding, corporate strategy, creativity, content, and social media, Tite's presentations are not only information-packed, they’re also infused with his unique humour–guaranteed to have you laughing while you learn.

Currently, Tite is CEO of The Tite Group, a content marketing agency based in Toronto. His work has been recognized by The London International Advertising Awards, The New York Festivals of Advertising, The Crystals, The Extras, The Canadian Marketing Association, and The Marketing Awards, to name just a few.

Tite is also executive producer and host of the Canadian Comedy Award-winning show Monkey Toast, and publisher of the award-winning and bestselling humour book, This is That Travel Guide to Canada, with CBC Radio's hit show, This is That. He has written for a number of other television series, penned a children’s book, and wrote, performed, and produced the play, The Canadian Baby Bonus.

His newest book, Everyone's An Artist (Or At Least They Should Be), was published by HarperCollins in 2016.

Keynote presentation sponsored by: 

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