Online Best Practices Webcast
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Friday, January 13, 2017 from 12:00pm – 1:00pm Central Time
Liz Rejman, Associate Director, Fundraising Operations, Pathways to Education & Lori Hood Lawson; CEO, Co-founder; WorkingPhilanthropy.com
The World Wide Web was meant to be an open and objective window to the information available on the Internet. Over time, personalization has filtered the choices available to us – creating a unique search experience. For better or worse, we now receive more of what we click.
Yes, the Internet knows you.
This session will examine the extent that this personalization affects search results and the insights that are developed from this perspective.
Inside Fundraiser Performance
Speaker: Jessica Balsam, Associate Director, Prospect Management, University of Washington; Halbe Dougherty-Wood, Director for Advancement for Computer Science & Engineering, University of Washington
Body of Knowledge Domain and Competency: Relationship Management 9, 13, & 15
Body of Knowledge Level: I & II
We all know major gift officers have complex jobs, but how much do we really understand about their work? Jessica and her fundraiser colleague Halbe undertook a project to learn more about what makes a top performing MGO at University of Washington, both quantitatively and qualitatively. They will show what they learned, and share ideas for using this knowledge to improve our relationships with fundraisers, better interpret fundraiser work into our prospect management systems, and increase our capacity to partner with MGOs and their managers in reaching their full potential.