Keynote Presentation

The Competitive Imperative of Good Charts

Wednesday, October 13 | 9:30 a.m. - 10:30 a.m.

In this keynote, Scott will lay out why data visualization (dataviz) matters, and why people who (and organizations that) invest in getting better at visual communication and information design will gain an advantage over those that don't. In datafied times, it's not enough to gather data. It's not even enough to analyze it well. It must be communicated, and the best way to do that is through dataviz. Scott will also explain the basis of what makes a Good Chart, showing several transformations of prosaic charts into clear visuals that convey ideas persuasively. Scott will incorporate a prospect development professional’s work into the presentation to show a transformation relevant to the philanthropic mission of your organization. Finally, Scott will talk about presentation techniques that will help you communicate ideas in your good charts in ways that captivate an audience. 

About Scott Berninato

Scott Berinato headshot.jpegScott Berinato is the author of Good Charts and Good Charts Workbook. He is a senior editor at Harvard Business Review and an award-winning writer, editor, content architect, and self-described “dataviz geek” who relishes the challenge of finding visual solutions to communication problems. At HBR he has championed the use of visual communication and storytelling and has launched successful visual formats, including popular narrated infographics, on In addition to his work on visualization, he also writes about technology, business, science, and the future of publishing. He has a master’s degree in journalism from the Medill School at Northwestern University.