DAS Home Registration | DAS Group Discussions | DAS Keynote | PD 2019 Home

Data Analytics Symposium Keynote Presentation

Opening Keynote: You Can’t Judge a Book by Its Cover: How Intuition, Experience, Judgement, and Data Help Us Understand the Real Story

Wednesday, July 31 | 9:00 a.m. - 10:15 a.m.

When we see a book on the newsstand, we have an idea what the book’s about. Our assumptions may be right, but we never know until we open the book; start reading; and interpreting the story based on our own experiences, perceptions, and facts. It’s similar in fundraising. We don’t know everything about a prospect from a first meeting.

Richard Tollefson will draw on over 30 years of institutional fundraising and consulting experience and explore how the diverse landscape of prospect development is evolving. Richard will broadly discuss the role of prospect development partnerships, the combination of qualitative and quantitative analysis, and the importance of securing a seat at the leadership table to drive results and enhance your fundraising program success.

About Richard TollefsonRT 20171018_143303.jpg

Richard Tollefson established The Phoenix Philanthropy Group with nearly 20 years of fundraising and advancement management experience and now has more than three decades of successfully helping strengthen nonprofit and other organizations. 

Prior to starting The Phoenix Philanthropy Group, he served as the Vice President of Institutional Advancement at his alma mater, Thunderbird School of Global Management. 

At Thunderbird, he managed two comprehensive fundraising campaigns and raised $120 million in 26 countries, including a $60 million commitment, which became the largest naming gift to a college or school of business in the world. Richard transformed Thunderbird’s alumni association into a global professional association; created a corporate relationship management structure to generate revenue and manage relationships across all parts of the institution; and managed conferences, seminars, and events around the world. 

Richard has worked with other acclaimed institutions, such as the Master Chorale of Orange County, The Joffrey Ballet, the University of Arizona, and Arizona State University, serving as a part of the leadership team of a $600 million campaign.

Richard was the 2015 recipient of Social Venture Partners’ highest honor, the Paul Shoemaker Leadership Award; and is the 2001 Outstanding Fundraiser of the Year by the Greater Arizona Chapter of the Association of Fundraising Professionals.


Closing Keynote: Using Data Effectively: Beyond Art & Science

Thursday, August 1 | 4:00 p.m. - 5:15 p.m.

Data has become one of the defining buzzwords of the modern workplace, and yet it still feels like a unique challenge for every organization to become data driven. Many are left with the impression that you either need a scientific degree or the "art" of intuition around data and data storytelling. In this talk, Hilary Parker suggests that, beyond both art and science, the fundamental questions we need to ask of our data should be informed by the field of design and design thinking. This talk will leave you with actionable insights about how to apply the lens of design thinking to help you use data more effectively in your everyday job.

Untitled design-min.jpgAbout Hilary Parker

Hilary Parker is a Data Scientist on the styling recommendations team at Stitch Fix, a personal styling service that uses a combination of human stylists and algorithmic recommendations to help people find what they love. At Stitch Fix, she focuses on what sorts of data to collect from clients in order to optimize clothing recommendations, as well as building out prototypes of algorithms or entirely new products based on new data sources.

She is also a co-founder of the Not So Standard Deviations podcast, a bi-weekly data science podcast with Roger Peng that has more than half a million downloads. Their topics of discussion include the R ecosystem, recent developments in the data science and statistics field, reproducibility and the "how" of how data scientists and statisticians work. Hilary recently authored the paper Opinionated Analysis Development based on discussions from the podcast.

Prior to her career in the tech field, Hilary received her PhD in Biostatistics from Johns Hopkins School of Public Health. She lives at the San Francisco Zen Center with her partner, a Soto Zen Priest. In her free time, she enjoys exploring her home of 2 years, San Francisco.