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Keynote Presentation: Everything We Know About Fundraising is (Mostly) Wrong...

Thursday, November 1

12:30 pm - 1:15 pm CT

Steve MacLaughlin, Vice President of Data & Analytics at Blackbaud, a Member Organization of
The Giving Institute

We often hear about concepts like the fundraising pyramid, donor prospecting, or the funnel approach to donor cultivation. But do these philosophical beliefs match up with reality? Join Steve MacLaughlin, vice president of data and analytics at Blackbaud, a member organization of The Giving Institute, and bestselling author of Data Driven Nonprofits, as he explores if what we think we know about fundraising is really true. This session will explore some of the most common myths about fundraising and how nonprofits can adjust to the new normal in giving.

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Meet Steve MacLaughlin
Steve MacLaughlin is the Vice President of Data & Analytics at Blackbaud, a member organization of The Giving Institute. He is also the best-selling author of Data Driven Nonprofits. MacLaughlin has spent 20+ years driving innovation with a broad range of companies, government institutions, and nonprofit organizations. MacLaughlin has been featured as a fundraising, nonprofit sector, and data expert in The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe, The Chronicle of Philanthropy, USA Today, The NonProfit Times, Stanford Social Innovation Review, Bloomberg, and has appeared on National Public Radio.

MacLaughlin previously served on the board of the Nonprofit Technology Network (NTEN), and is a frequent keynote speaker at conferences and events around the world. He also is an adjunct faculty member at Columbia University. MacLaughlin earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

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