Body of Knowledge

Body of Knowledge Domains

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Prospect Research

The Prospect Research domain outlines the skills, knowledge and ethical standards required to identify donor prospects and prospective donor capacity and relationships to inform and support an organization’s fundraising strategies and outreach efforts. It includes information management, research resources, financial capacity and wealth indicators, prospect interests and relationships, screenings, and fundraising knowledge at intermediate and advanced levels.

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Data Science

The Data Science domain outlines the skills, techniques and competencies required to derive conclusions from information in data to support an information-driven decision culture. It includes project management, data manipulation, statistical techniques, visualization/reporting techniques, communication, fundraising knowledge and strategic thinking at intermediate and advanced levels.

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Relationship Management

The Relationship Management domain outlines the skills and knowledge required to manage, track, report on an organization’s constituent and prospect pools, and make recommendations to positively influence fundraiser and campaign activity. It includes relationship management policy, database management and reporting; prospect pool/base analysis; prospect strategy; campaign and pipeline management; volunteer management, and fundraiser performance at intermediate and advanced levels.

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The Leadership domain outlines the skills and competencies to manage teams and department work. It includes self-awareness strategies, communication skills, change management, ethical decision making, benchmarking and industry trends, talent management, budgeting and resource management, advocacy, and diversity, equity, and inclusion.