Body of Knowledge

Apra’s Body of Knowledge Frequently Asked Questions (FAQs)

Why was the Body of Knowledge created?

Developed by Apra volunteers, this comprehensive tool helps individuals and their managers identify growth opportunities and ensure they have the knowledge and resources needed to excel in their current positions or assume new responsibilities at their organizations. This tool also helps prospect development professionals demonstrate the breadth of their knowledge to those who are less familiar with their role.

Who should use Apra's Body of Knowledge?

  • New and aspiring prospect development professionals: Determine the skills needed to advance your career or change roles within your organization, as well as upcoming opportunities to enhance or acquire those skills.
  • Senior prospect development professionals: Identify knowledge gaps, training goals and learning opportunities for your team; enhance the performance review process; and better develop and prioritize training budgets.
  • Human resource departments and hiring managers: Recruit successful new prospect development professionals for your organization, create job descriptions and more.

 Review case studies from Apra members here.

How do I access Apra's Body of Knowledge?

You must be an active Apra member, logged into the Apra website. The Body of Knowledge is accessible as a downloadable PDF in its entirety, or viewed electronically. Learn more and join Apra here.

What skills do the competency levels represent?

Level I: Focus is on learning; developing through on-the-job experience; and/or applying and enhancing knowledge or skills.

  • You have knowledge or understanding of basic techniques and concepts.
  • You have limited experience gained in a classroom and/or as a trainee on-the-job.
  • You are able to complete the skill but help or review from an expert may be required.


Level II: Focus is on demonstrating expertise and strategic insight; applying knowledge to broad organizational/professional issues; demonstrating consistent excellence in applying knowledge or skills.

  • You can perform the actions associated with the skill without assistance or oversight.
  • You are capable of coaching and/or managing others and communicating complex nuances in the application of the competency.
  • You are known as an expert in this area. You can provide strategy, troubleshoot and answer questions, make decisions, and influence change related to this area of expertise and the field where the skill is used.

Where can I find additional resources on using the Body of Knowledge?

I am not familiar with a lot of the terms in the Body of Knowledge. How do I learn more?

Access the full glossary here, or tie back to it through linked keywords throughout the Body of Knowledge.

Where can I provide feedback on Apra’s Body of Knowledge?

Email Apra Education at