Breaking the Pyramid: Planning Successful Campaigns in the Shape of Today’s Donors

Presenter: Diane Crane, Oklahoma State University
Year: 2014
Price: Members: $49, Non-Members: $79
Body of Knowledge Alignment:
Domain: Campaigns
Competencies and Levels:

Domain: Prospect Research
Competencies and Levels:

  • Competency 5: Financial Capacity Evaluation and Wealth Indicators, Level I & Level II
  • Competency 9: Organization and Fundraising Knowledge, Level I & Level II
  • Competency 10: Research and Campaign, Level I & Level II

Domain: Relationship Management
Competencies and Levels:

  • Competency 8: Pipeline Management, Level I & Level II
  • Competency 9: Fundraiser Performance, Level I & Level II
  • Competency 10: Campaign Management, Level I & Level II
  • Competency 15: General Fundraising, Level I & Level II

Mega-gifts, lengthy campaign timelines and audacious goal-setting define today’s campaigns, and the old formulas for success are less and less relevant. Replicating the successful tactics of the past will not be enough. Best practices in planning and managing a campaign are evolving in response to these forces and to the concerning turn-over rate among development officers.

This webcast will cover:

  1. Key concepts that will help staff recommend goals
  2. Assess feasibility 
  3. Track capacity
  4. Tap into the creativity needed when the next campaign will not look like the last campaign

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