In-house Advancement Analytics Competency: Practical Advice and Examples

Presenter: Creighton Lang, GG+A
Year: 2014 
Price: Members: FREE, Non-Members: $39
Body of Knowledge Alignment:
Domain: Data Analytics
Competencies and Levels:  

  • Competency 2: Project Management, Level I
  • Competency 7: Fund Raising Knowledge, Leve I

Analytics: Everyone says they want it, not everyone knows what it means, and even fewer have a plan to use it. This session will provide the framework you need to build a business plan for an analytics capacity within your Advancement/Development operation, including defining the need and the audience, making the business case, and creating the necessary infrastructure to make it work. Whether “Analytics” means you and an Excel spreadsheet, or high-powered software and a team of data scientists, this session will put you on track for a successful and integrated program

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