Beyond Capacity: Wrangling Ratings for Fundraising Success

Presenters: John W. Garrow, Willamette University
Jessica Balsam, University of Washington

Year: Prospect Development 2019 - Phoenix, AZ

Price: Members: $49, Non-members: $79

Primary Competency: RM:Competency 7: Portfolio Management

DescriptionCapacity, affinity, engagement, interest, and more: In complex fundraising environments, the era of a simple capacity rating is long past. This session will provide an overview of the various types of ratings used, how and where you can get them, and how to apply them in creating awesome portfolios and prospect pools.

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