How to Leverage Annual Goals Setting for High-Impact Campaign Engagement

PresenterMary Harvey, University of Maryland, Paula L. Whisted, University of Maryland, College Park, Michael F McIntyre, University of Maryland-College Park

Year: 2020

Price: Members: $49, Non-members: $79

Description: A successful annual goal-setting process for development team lead by Prospect Management and Research ensures proper targeting and better yield of high-value prospects for Campaign Engagement- events and communications.  This presentation, lead by the University of Maryland's Fearless Ideas Campaign Director featuring the Prospect Research and Management staff will walk the audience through the work around goals setting done in FY20 which lead to better ROI for Campaign Engagement Events and Communications- specific examples of success and tips on how to partner your PMR teams with Campaign Planning teams will be shared.

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