Presenter: Adam Haarer, Director of Client Relations at DonorSearch
Price: Members: $0, Non-members: $39
Domains: Prospect Research, Data Science, Campaigns
Through social media avenues such as Facebook, Twitter, LinkedIn, Pinterest, and Instagram we are able to ﬁnd new ways to connect and learn about the next generation of potential donors. In understanding how our Millennials and GenXer’s use social media we will be able to put our ﬁnger on the pulse of future philanthropy. In this presentation we will discuss how to fully understand your top tier donors with a more holistic view of your donor proﬁle through the use of new databases and technology.
The nature of prospect research is changing. With technological advances such as artiﬁcial intelligence, social media, and digital centralization, the prospect research industry is facing new challenges and opportunities. Along with the advancement of technology comes changing donor demographics.
Combining these new databases with the building blocks of charitable giving, wealth data, and ultra-high net worth ﬂags, we are able to create a comprehensive view of your donor prospects and how to understand them more fully.