Let's Get Talking at #PD2021

Let's Get Talking at #PD2021

Make sure you're registered to join us virtually on Wednesday, July 28 at 10:00 a.m. CDT for Apra Talks at Prospect Development 2021.

Apra Talks – Apra's unique version of TED Talks – features industry specialists sharing their expert opinions. This year’s Apra Talks will seek to inform and spark conversation on three topic areas where our words sometimes get in the way:

Topic 1: Updating Problematic Terminology

Updating problematic terminology helps cultivate a more welcoming and inclusive work environment. The language we use shapes how we view our donors, our missions and ourselves.

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Presented by: Suzi Elzie-Tuttle, Senior Prospect Analyst, University of California, Berkeley

Topic 2: Establishing Common Definitions

Establishing common definitions and terminology improves our ability to benchmark and share ideas that can advance our industry. Shared global terminology that is collaborative and standardized helps us all to work together, track our progress, compare results, and create sustainable processes that will move our industry and our organizations forward. 

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Presented by: Cara Giacomini, Chief Research and Data Officer, Council for Advancement and Support of Education

Topic 3: Positioning and Branding

Positioning and branding encourage the behaviors you seek and help you get the results you desire. 

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Presented by: Paul Wiklanski, Senior Associate Director of Prospect Development, University of Michigan


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