Prioritizing Corporate Prospects: Case Study

Presenter: Jennifer Filla, Prospect Research Institute

Year: 2020

Price: Members: $49, Non-members: $79

Description: Jen Filla shares her experience prioritizing a list of corporate donors in support of a newly established corporate fundraising strategy. She will walk you through how she chose internal and external variables to create scores; grouped prospects broadly according to engagement and gift potential; and crafted a simple visual to present the results.

Recent Stories
Defining and Evaluating the International Prospect Pool

Same-Page Strategy: Driving Results through Custom Profiles

How Organizations Can Leverage Wealth Screening and Data from Donors Acquired during the COVID-19 Crisis to Accelerate Fundraising Growth and Improve Retention