The 3 Keys to More Confident Fundraising

Presenter: Jill McCarvill, VP Marketing, iWave & Jaime Donahue, Client Success Manager, iWave
Year: 2018
Price: Members: $0, Non-Members: $39
Body of Knowledge Domains:

  • Prospect Research
  • Relationship Management 

Competencies and Levels:

  • Level I 
  • Prospect Research
    • Competency 2: Prospect Research Essentials
    • Competency 4: Utilizing Research Resources
    • Competency 5: Financial Capacity Evaluation and Wealth Indicators
    • Competency 6: Prospect Interests and Networks/Relationships
    • Competency 7: Screenings
    • Competency 9: Organization and Fundraising Knowledge
  • Relationship Management 
    • Competency 1: Prospect Pool/Base Analysis
    • Competency 5: Moves Management
    • Competency 6: Prospect Strategy

Session Description: 

Learn how to go beyond wealth data to understand the propensity and affinity of your prospective donors.  Find evidence of your prospect’s giving history and connection to your cause.  By attending this webinar, you will learn how to:

  • Tailor scores and screening to your organization’s specific fundraising goals;
  • Uncover the major gift donors hiding in your database; and
  • Target your fundraising based on a complete, holistic donor profile

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