Apra Fundamentals: Relationship Management
Apra Fundamentals: Research Management will take place on Aug. 19 in Baltimore.
Apra Fundamentals: Relationship Management is a foundational program designed for fundraising professionals new to the industry who want to build a strong understanding of relationship management, portfolio optimization and strategic donor engagement.
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Who Should Attend?
New professionals in prospect development who want to gain a strong foundation in relationship management or anyone seeking practical strategies to improve relationship management, portfolio optimization and collaboration between prospect development and frontline fundraisers.
What Will You Learn?
- Core principles of relationship management, including portfolio management, prospect strategy and metrics.
- Best practices for tracking and reporting on donor engagement.
- How relationship management fits within the broader prospect development cycle.
- Opportunities to network and share experiences with other professionals in the field.
What Else Is Included in Apra Fundamentals: Relationship Management Registration?
Leading up to the in-person event, registrants will receive exclusive access to an online learning community, where they can:
- Network with fellow attendees and faculty experts.
- Download course materials and resources.
- Complete mandatory pre-event learning modules (approximately four hours) to prepare for in-depth discussions at the event.
The pre-event online modules, ranging from 20-60 minutes each, include:
- Relationship Management Introduction
- Relationship Management 101
- Portfolio Optimization 101
- Portfolio Optimization 201
- Projections
- Data Visualization
- Relationship Mapping
- Soft Skills