Date: Wednesday, April 17, 2024 11:00 AM - Wednesday, April 17, 2024 12:00 PM
Prospect Development is the Engine Driving Fundraising!
A comprehensive view of prospect development includes current and future constituents, non-donors, lapsed donors, and donors who have not reached their ultimate gift to your organization. To achieve greater results, it must break through organizational silos. It includes research, analytics, database management, engagement, and all fundraising activities.
As a prospect development professional, can you, as a single practitioner or group of colleagues, control all these functions and activities? NO!
However, through your diligent work and professionalism, you may lay a substantial foundation that supports greater fundraising ROI through gift maximization and programmatic efficiency.
This webinar is all about best practices that you can adopt/adapt to prepare for ultimate giving success as collected and revised by a grizzled 40+ year veteran of nonprofit and higher education fundraising, who encourages you to bring your thoughts and questions to this discussion.