Date: Wednesday, April 3, 2024 11:00 AM - Wednesday, April 3, 2024 12:00 PM
Description:
Determining capacity has long been the anchor of a prospect researcher’s role. We would argue that measuring engagement is equally critical to prospect prioritization and solicitation; it is also an important strategy for a more inclusive approach to Advancement and a way that we, prospect management professionals, can contribute to a more equitable sector.
In this webinar, we will explore why your organization should consider investing more time and resources into measuring engagement and share examples of how we have worked with a range of clients to incorporate engagement into their prospect management process at the appropriate level for their operation.
Speakers:
Katelyn Martin
Managing Director, Strategic Information Services
Campbell & Company
Carrie Dahlquist
Senior Counsel, Strategic Information Services
Campbell & Company