The Membership Committee is focused on enhancing the overall member experience. The Committee’s strategies and tactics may vary as directed by the Board of Directors in consideration of the Apra Strategic Plan. Membership Committee initiatives may include:
- Analysis of membership trends, needs and member characteristics and behaviors with the goal of increasing member value to determine alignment with recruitment and retention tactics
- Strategizing annual membership campaign plans to recruit and retain members
- Partnership with other committees where initiatives benefit from collaboration or require the input of other committees